Balguerie unfolds its new corporate branding

Balguerie continues to evolve with a change in its corporate branding which is part of a new communication scheme.

Antoine THOMAS, Director General, sees such evolution as an opportunity :
« Our operational expertise is well known to our clients, but not always to our sales leads ! And we know that communication is an essential trigger for reassurance and greater visibility.
Our aim is to convey better our strengths and our values to our partners as a whole. Not forgetting our staff, since our teams’ commitment is at the heart of our logistics process. »

The creation of Balguerie’s new visual identity is an essential part of this approach and thus places the first stone of a new era in the brand’s communication.

The form, the colour, the orientation, they all symbolise our activity and our DNA. Thus the diamond is also a nod in the direction of our history, as Patrick THOMAS, President of the Balguerie Group, recalls :
« The shape already figured on the group’s traditional logo. We are not forgetting our 85 years of existence, even our present orientation is firmly in the direction of the future. »

This new identity is also a way of emphasising Balguerie’s international scope and strengthening its identity by displaying a common visual denominator for our specific activities :

  • Transo, our department dedicated to wines and spirits,
  • W&S Logistics, our dedicated events service (fairs and exhibitions)
  • STAC, our logistics and multimodal platform.

Lastly, through the « Worldwide Logistics », Balguerie confirms its international know-how and its will to conquer, but always with the same demands.

 

The Group

Balguerie-group

A family-owned Group founded over 85 years ago and entirely controlled by the Balguerie Family

The main activities:
  • International freight forwarding
  • Customs brokerage
  • Specialised logistics
  • Consolidation
  • Warehousing and distribution
  • Stevedoring
  • Representation of shipping lines

BALGUERIE

CONTACTS
THE GROUP
SET-UPS
VALUES
NETWORK
HISTORY

HUMAN RESSOURCES
APPROVALS
NEWS

TRANSPORT

OUR SOLUTIONS
OCEAN FREIGHT
AIR FREIGHT
MULTIMODAL
CONSOLIDATION AND GROUPAGE
HAULAGE
CUSTOMS
MULTIMODAL PLATFORM
TRANSPORT QUOTATION

LOGISTICS

WINES AND SPIRITS
CONSOLIDATION AND GROUPAGE
TRADE FAIRS AND EXHIBITIONS
COOPERAGE
PERISHABLE GOODS LOGISTICS
FOREST PRODUCTS
DAIRY PRODUCTS
RECYCLED PRODUCTS
TEXTILE IMPORT

SERVICES

QUOTATION
CONTACTS
INSURANCE
GTS
CUSTOMER AREA CONNECTION
DOCUMENTATION
B2T DOCUMENTATION
TOOLS
SEARCH

G-MH2TC4VJDQ