New Agency in Hong Kong
Balguerie Worldwide Logistics continues its international development and strengthens its presence in Asia with the opening of an agency in Hong Kong as of January 1st 2019: BWL Hong Kong. Its purpose is to ensure the link with all Balguerie agencies, to gain reactivity on a market where demand is strong and to increase customers satisfaction by providing savoir-faire, rapidity and knowledge.
Chikei Ho, Agency Director of the BWL Hong Kong presents us with the opportunities that lay ahead for this new team.
Balguerie (B): Firstly, what has been the triggering factor for you to get involved in this new Balguerie venture?
Chikei Ho (CH): Enlisting in this adventure allows me to follow two of my passions: entrepreneurship and international scope. But it certainly has to do with the company's solid reputation as well as with the team of men and women who comprise it.
Quite early, I decided to specialize in Logistics. My career started in France, where I had completed my graduate studies, then moved on to China, London and Hong Kong, for important cargo companies taking up several exciting challenges. In 2016, I started developing business connections with Balguerie. Then began a series of exchanges where interconnected ideas and common provisions have allowed us to move forward in a project nowadays built on solid and reliable foundation.
B: Tell us about the project of this new agency.
CH: The first members of the team have joined BWL Hong Kong on this January 1st. The infrastructure's implementation phase has spread over the whole month of January, including training of the team on the company's tools and software to ensure operational excellence. In this way, the Agency has entered into full activity since the Chinese New Year. BWL Hong Kong begins its actions by acquiring intra-Asian businesses or Balguerie's other core complementary markets.
B: What will be the added values of BALGUERIE's teams?
CH: We are in an industry where the human element remains at the heart of our organization. From day one, BWL Hong Kong will have all skills and talents necessary to serve a wide panel of customers (wine, wood, perishable products, textile, paper, etc.). It will also count on the expertise of overseas agents. This agency will provide the required flexibility and competitiveness to penetrate new markets.
We will provide our know-how and turnkey solutions to position us on all markets such as, for example, the logistics e-commerce.
We will replicate Balguerie's expertise in the Far East.
There is a real potential in the opening of this new agency in Asia. China continues to open up to the world. For instance, today it is the cradle for start-ups whose international scope is more and more substantial.
Please do not hesitate to contact our commercial local teams for all of your transportation needs.